Performance works as one connected system: from the server response and resource weight to browser priorities and stable rendering.
Request pathSystem optimized
01Control
Core Web Vitals
Bring LCP, INP and CLS into the green zone and verify the result in real user journeys.
LCPINPCLS
02Media
AVIF / WebP
Modern formats, correct dimensions and responsive srcset without visible quality loss.
JPG→WebP→AVIF
03Render
Critical CSS
The first viewport receives essential styles immediately while the rest loads without blocking.
04Network
CDN + Edge cache
A shorter path to the visitor, stable TTFB, Brotli compression and effective caching.
OREDGEUI
05JavaScript
Code splitting
Split code and defer secondary journeys so the main thread stays responsive.
06Priority
Preload / Preconnect
The browser discovers fonts, the hero resource and critical connections earlier.
HeroFontLater
03 — Metrics
Core Web Vitals in the green zone
LCP1.2s
fasttarget < 2.5s
Largest Contentful Paint measures how quickly the main content becomes visible.
INP90ms
fasttarget < 200ms
Interaction to Next Paint measures how quickly the page responds to a click.
CLS0.02
stabletarget < 0.1
Cumulative Layout Shift keeps the layout stable while the page loads.
TTFB0.4s
fasttarget < 0.8s
Time to First Byte measures server response speed.
04 — Services
What I do
01
Performance audit and optimization planA complete Lighthouse and WebPageTest analysis with a clear action plan.
↗
02
Core Web Vitals optimizationBring LCP, INP and CLS into Google’s green zone.
↗
03
Image compression and lazy loadingAVIF/WebP, responsive srcset and deferred loading.
↗
04
Caching, CDN and compressionEdge caching, HTTP/2 and Brotli for fast delivery worldwide.
↗
05
JavaScript and CSS optimizationLess main-thread code means faster page response.
↗
06
Technical QA and website optimizationWordPress, Webflow, Shopify and custom-built websites: identify risks and remove bottlenecks without breaking functionality.
An express audit starts at $120 and takes 2–3 days. Full end-to-end optimization starts at $450 and usually takes 1–2 weeks, including a PageSpeed 90+ guarantee. Ongoing monitoring and support costs $90 per month. I provide an exact quote after the audit defines the scope.
How long does website optimization take?
A performance audit with an action plan takes 2–3 days. Full Core Web Vitals optimization typically takes 1–2 weeks, depending on the size and number of pages.
Which website platforms do you work with?
I work with WordPress, WooCommerce, Webflow, Shopify and custom-built websites. I first identify the real bottlenecks, then choose a safe optimization approach for the specific stack.
What are Core Web Vitals and why do they matter?
Core Web Vitals are Google’s key experience metrics: LCP for loading, INP for responsiveness and CLS for visual stability. They influence search visibility and conversion because slow websites lose visitors and rankings.
Do you guarantee a PageSpeed score of 90+?
Yes, with the Full Optimization plan, provided I have access to the website and hosting. Some CMS platforms and heavy builders have lower technical limits; I identify those during the audit.
Will optimization affect the website’s design or functionality?
No. The design and functionality stay intact. Optimization happens under the hood: code, images, caching and server configuration. I create a backup before work begins.
07 — Contact
Ready to speed up your website?
Request optimization
Leave your contact details and I will reply within one business day.